What do you do after a legendary 28 years coaching college football? For Nick Saban the saban, the answer is simple: be an overbearing airbnb (not technically!) host.
Creatives: Drew Burton, Joaquin Sabarots, Scott Horlbeck, Phillip Cho
It's hard to leave behind something you love. Especially when you're Hall of Fame center Jason Kelce. And that something is football. Luckily Hank knows a place. But that's what brothers are for.
Creatives: Kevin Broberg, Sarah Redmond, Will Lindberg, Adam Crouch, Kyle Chin, Dan Berenson
12 years ago the world met the Beats Pills. And they were loud in the way 2012 was loud. So when Beats came to us to imagine the new family of Pills we asked ourselves "what does loud sound like today?" And "what if that was 3 hilarious speakers that talk and stuff?"
Starring Megan Stalter, Ben Marshall, and Desi Banks.
Creatives: Hannah Tutura, Shelby Guller, Dan Berenson, Will Lindberg, Jeremy Wirth
75% of people go through life dehydrated. Doing less. With no idea how it feels to be properly hydrated. Because when you feel it... you'll know.
Creatives: Mindy Benner, Lucy Lugan, Erin Kaupp, Fede Munichor, Joaco Lynch, Jeremy Wirth
If you don’t use your voice, someone else will. Partnering with Michelle Obama’s When We All Vote for one of our most personal and important campaigns.
And it worked. Thank God.
Credits: Everyone at Anomaly LA
Introducing Hank. As a talking buffalo with wild wings and a love for beer, wings, sports, gambling, and more sports, Hank had never found a place where he felt like he could be himself. Then one day he saw a sign. Mounted on a building. And the rest is buffalo-wild-history.
Voiced by Beck Bennett.
Directed by Tony Yacenda.
VFX by Untold Studios.
Creatives: Will Lindberg, Jimmy Burton, Daniel Chen, Kevin Broberg, Sarah Redmond, Kyle Chin, Adam Crouch, Kelsey Shang, Donald Kim
Having a pet is great. Except for the times it’s not.
But if you look at pet-focused advertising, it’s all tail wags and smiles. Or melodramatic cry-fests. What was missing is what it’s really like to have a pet. So we partnered with Chewy to create a campaign of ‘non-pet-ad-pet-ads’. Celebrating the highs and lows and everything in between.
Creatives: Will Lindberg, Chloe Friedman, Giovanna Saffos, Jeremy Wirth
Introducing the world to a world of performance full of joy, inclusivity, and a feeling of weightless freedom. Each piece aims to answer a simple question - how does it feel to perform in HOKA.
Creatives: Fede Munichor, Joaco Lynch, Jeremy Wirth, Mindy Benner, Turan Tulay, Hannah Tutura, Shelby Guller, Benoit Ollive, Makena Hammond, Chuck Barbieri, Brenda Band
No one knows travel better than the footballers on the Mexican National Team. A short film and love letter to football and Mexico. Directed by Jonatan Lopez.
Creatives: Fede Munichor, Joaco Lynch, Jeremy Wirth
Making sound beautiful.
Making sound move.
Featuring Emma Chamberlain and Chloe Bailey
Creatives: Chloe Friedman, Giovanna Saffos, Hannah Tutera, Shelby Guller, Melissa Wood, Sara Oakley, Caitlin Slack, Zach Myrow, Jeremy Wirth
When March Madness comes around it seems like everyone has a bracket. But not everyone is a real buffalo making real tourney picks LIVE on TikTok during a 2-hour live broadcast and giving away a buffalo-ton of wings in the process.
The hardest possible way to pull off the dumbest possible thing and completely eradicate our benchmarks in the process.
Creatives: Donald Kim, Kelsey Shang, Brian Moore, Will Lindberg
When college football calls in the distance, you answer. And you stay in a nice place while you do it. Featuring “Tusk” which makes me very happy.
Creatives: Drew Burton, Phil Cho, Donald Kim, Kelsey Shang, Jeremy Wirth
What happens when chocolate meets peanut butter meets cereal meets our fashion friends at AMBUSH? The Future of Breakfast happens. Designed hand in hand with Yoon Ahn. Featuring a limited edition chrome-puff AMBUSH clutch, Breakfastverse digital experience and more, Reese’s Puffs splash into the world of fashion had Vogue comparing us to Andy Warhol. For reals.
Creatives: Lucy Logan, Mindy Benner, Will Lindberg, Erin Kaupp, Brian Moore
“If you don’t embrace color, you’ll die.” What followed was an incredible journey in color and self-expression as we helped Vans refresh the brand we all loved. Oh and we made the iconic heel tab the new logo. And somewhere 5th grade Josh’s brain exploded all over his checkered slip-ons.
Creatives: Mariana Olivera, Joaquin Salim, Lucy Logan, Erin Kaupp, Jeremy Wirth, Benoit Ollive, Makena Hammond
An absolute privilege to launch the most epic and bloody chapter in the long history of Final Fantasy. Featuring an original composition from the legendary Masayoshi Soken. FATE WILL FALL.
Creatives: Will Lindberg, Jimmy Burton, Donald Kim, Kelsey Shang, Jeremy Wirth
Buzz. Leslie. Phyllis. Having a laugh and a change of heart.
25+ pieces of content. Here’s some of my favorites.
Creatives: Melissa Wood, Sara Oakley, Donald Kim, Kelsey Shang, Kevin Broberg
Miranda Lambert is a lot like Lone River. Untamed. Wild. Free. Which is great for her, and not so great for making a commercial.
Creatives: Daniel Chen, Ally Farrish, Mindi Price
This holiday, don’t just wish. Wish for the extraordinary. Directed by Sam Brown.
Creatives: Will Lindberg, Jimmy Burton, Kelsey Shang, Donald Kim, Daniel Chen, Jeremy Wirth, Benoit Ollive, Anomaly London
Summer wraps are back. Which is a dream to most of us. And something else to Tony Bolognavich.
Creatives: Drew Burton, Conner Tobiason, Kyle Chin, Adam Couch
Instagram is where people express their full range of moods.
And now, it's also a place where you can shop. No matter what mood you’re mooding.
Creatives: Joaco Lynch, Fede Munichor, Brandi Kemp, Erwin Federizo
Who wants to write about it when you could see it? A short film about wanderlust and exploration and frog legs. Directed by Sara Dunlop.
Creatives: Jeremy Wirth, Zach Myrow, Caitlin Slack, Thalia Forbes, Chuck Barbieri
Taking Jimmy John’s into the metaverse to create the world’s first sandwich made in the metaverse to be eaten in the physicalverse. Bridging the reality divide. Created, voted, and eaten by fans. It’s the silliest thing we’ve made with an absurdly dumb level of craft involved.
Also the guy in the trench coat has the chips.
Creatives: Drew Burton, Conner Tobiason, Kyle Chin, Adam Couch, Brian Moore, Benoit Ollive
Everybody’s gotta love something. Love what you love.
Creatives: Erwin Federizo, Joaquin Salim, Mariana Oliviera, Caitlin Slack, Hannah Tutera, Shelby Guller, Benoit Ollive
Some people like TV. Which is fine. For them. But some people are obsessed with TV. Hulu is for those people.
A campaign about a fake motel that became a real motel. Check into your obsession.
Creatives: Daniel Chen, Mindy Benner, Brian Moore, Johnross Post, Max Schein, Adam Tetreault, James Moslander, Ash Mendez
Taking Puffs into the art world with our good friend KAWS. Complete with an on box AR game, a special Blue edition that sold out in minutes, and some special love from some special celebrity friends.
Creatives: Will Lindberg, Jimmy Burton, Mindy Benner, Matt Walton, Brian Moore
Stuff is pretty great. We love stuff. But we weren’t made for stuff.
Introducing a new Expedia brand ethos on the biggest stage with the most charming Scotsman.
Creatives: Jeremy Wirth, Zach Myrow, Matt Kalish, Brenda Band, Chuck Barbieri
I know what you’re thinking, oh god not another Super Bowl spot about a Chuck E. Cheese style animatronic band forced to deal with the cruel separation of time. You’re right, it’s an old trope. But I promise this one’s different. Plus it’s got the Simple Minds.
It’s time for new fun with old friends.
Creatives: Melissa Wood, Paty Ortiz, Will Lindberg, Donald Kim, Kelsey Shang, Robert Cuff, Maite Albuquerque
A silly idea, turned into a surprisingly catchy track, turned into a ridiculously fun Behind the Music mocumentary of the track, turned into inventing an actual cereal actually available at every Walmart in the country.
If you were fast enough to get your Monster loving hands on it.
Introducing Monster Mash. It was indeed a graveyard smash.
Creatives: Will Lindberg, Jimmy Burton, Mindy Benner
Jimmy John’s makes delicious sandwiches the right way. Who could have a problem with that? Meet Tony Bolognavich. People call him The King of Cold Cuts. Every sad sandwich you’ve ever eaten, he got a taste. Now that “Jimmy’s John’s” is here he’s got a little competition. And Tony B don’t like competition.
Creatives: Drew Burton, Conner Tobiason, Conor Hagan, Cori Johnson, Kyle Chin, Adam Couch
57 years after his first appearance, we were given the opportunity to create and tell Lucky the Leprechaun’s origin story for the first time. This 77-page chapter book tells the story of young Lucky - the son of a Leprechaun father and human mother.
Feeling not quite leprechaun enough and not quite human enough, he sets out on a magical journey where he discovers what it means to be yourself when you don’t seem to fit anywhere else.
Conceived, written, and directed @ Anomaly by Thalia Forbes, Lucy Logan, Mindy Benner, and Matt Walton.
When The Rams returned to Los Angeles they needed more than ads. They needed traditions.
So we channeled the spirit of Los Angeles and created one. Introducing Mariachi Rams.
Lil Yachty did a lil Puffs rap so we made him a Lil Yacht for him to eat lots of Puffs. Complete with bluetooth speakers and a Milkcuzzi. It sold out in 57 lil seconds.
Creatives: Will Lindberg, Jimmy Burton, Mindy Benner, Matt Walton
When I was a kid, my parents tricked me into eating vegetables by calling them Kermit the Frog green beans and Miss Piggy peas.
To find myself working together with THE ACTUAL MUPPETS - talking story, pitching jokes, and delving into the surprisingly complicated emotional relationship of Gonzo and Camilla the Chicken - may very well be the highlight of my career.
It's a big campaign. Silly. Significant. Joyful. And lovely. Over 20 little drops of joy that we hope will make people smile for the rest of the year. All based around the truth that it's the everyday moments of connection that help us feel closer to the ones we love.
Creatives: Eron Broughton, Kyle Provo, Conor Hagan, Alex Ledford, Nicole Cimmarusti, Brandon Davis, Croix Gagnon
You are singular. You are infinite. And the world could use one of you. The first brand campaign from our friends at MasterClass. Directed by Jenn Nkiru. Featuring Issa Rae, Alicia Keys, and Neil deGrasse Tyson.
Creatives: Cori Johnson, Benoit Ollive, Conor Hagan, Jaye Thompson, Erin Kaupp.
For Uber Eats first national campaign we introduced the world to Randy Watkins: Man of Delivery. Randy took over March Madness - on TV, online and in social. Bringing a human face to too often dehumanized world of food delivery.
Creatives: Conor Hagan, Drew Burton, Daran Brossard, Alex Ledford
Haaahhhahahha ahahhahhh hahhhahaaahahah hahhahhahaha aaaahahhha haha hahh ahahha hahhahahah Haaahh hahahha ahahhahhh hahhh ahaaahahah hahhahhahahaaaa ahahhha haha hahh ahahha hahhahahah Haaa hhhahahha ahahhahhh hahhhahaaahahah hahhahha hahaaaaahahhha haha hahh ahahha hahhaha hahHaaah hhahahha ahahha hhh hahhhahaaa hahah hahhahhaha haaaaahahhha haha hahh ahahha hahha hahah.
Creatives: Drew Burton, Conner Tobiason, Kyle Chin, Adam Couch
If you’ve been waiting for VR to be ready, Quest is Ready. A global launch campaign introducing the world to the metaverse.
Creatives: Melissa Wood, Paty Ortiz, Alex Ledford, Daran Brossard, Will Linberg, Jimmy Burton, Donald Kim, Kelsey Shang
Coca-Cola Flavors. They’re part one thing. And part another thing.
Creatives: Joaquin Salim, Mariana Oliveira, Stewart Poindexter, Clelia Hernandez, Erwin Federizo
There’s rich. And then there’s receipt rich.
Get receipt rich.
Creatives: Mindi Price, Sara Mason, Brian Moore, Alex Ledford
We turned every Reese’s Puffs box into an AR driven musical instrument. Using real Puffs to program 3 unique synths. Bringing music to the breakfast masses. Oh and the RP-PRO is a legit Roland level beat machine with cereal inside it.
Creatives: Will Lindberg, Jimmy Burton, Mindy Benner, Matt Walton
Diet Coke is a mom drink. Yup.
A lovely campaign to introduce Allbirds to the UK.
Allbirds are comfy shoes made from nature. From sheep. From eucalyptus trees. Which means if you really wanted to, you could meet your shoes.
But you probably shouldn’t. Cause it’d be a huge waste of your time. We’re just thinking of you here.
Creatives: Conor Hagan & Alex Ledford
It started with a can. And a comp.
A simple idea for Diet Coke - why not remove the labels from the rainbow of Diet Coke flavors in a show of support for Pride? - turned into a deep exploration of the nuance, danger, and value of labels. A rejection of those imposed upon us. A celebration of those fought for.
But more than anything, the beginning of a conversation. And a commitment to create space to hear from and support those who choose to be [unlabeled]. Starting at Pride, and soon moving to grocery aisles nationwide.
Creatives: Melissa Wood, Eron Broughton, Cori Johnson, NIcole Cimmarusti, Benoit Ollive
When you’re not at a diner or a drive-in or a dive, you’ve still got to eat.
A dumb joke, turned into a script, turned into a pan flute concept album.
Creatives: Drew Burton, Daran Brossard, Conor Hagan, Alex Ledford
Welcome to our world. Leave your shoes at the door.
Creatives: Donald Kim, Dakota Ward, Erwin Federizo, Paty Ortiz, Melissa Wood.
VR isn’t trips to Mars and virtual skydiving.
Well, it is. But it’s also loading up Netflix for a little bathtub me time, or reliving old memories with your childhood friend on the other side of the country.
Normalizing a decidedly abnormal behavior, with the help of six celebs and a fish man.
Creatives: Zach Myrow, Matt Kalish, Drew Burton, Daran Brossard
Introducing Facebook Dating to the world.
Two radically different approaches. Each equally lovely.
Creatives: Matt Kalish, Zach Myrow, Cori Johnson, Benoit Ollive
Twitch’s first brand campaign that aims to answer the eternal question of “What is Twitch?” and realizes halfway through the answer is “Everything.”
Creatives: Drew Burton, Daran Brossard, Matt Walton, Dakota Ward, Donald Kim, others!
The future of the car isn’t a car.
Introducing the world to the Cruise Origin, the world’s most advanced autonomous vehicle.
Creatives: Zach Myrow, Matt Kalish
How does a regional burger chain hijack a blockbuster movie launch? With a campaign no studio would be dumb enough to try.
Introducing SpielBurgers.
An idea so good we didn't even need to ask for permission. Turns out, we probably should have asked for permission.
1.6 Billion media impressions.
$39k media budget.
And a film directed by Spielberg himself.
Carl's Jr had a problem. Lucky for them, Carl Sr had a solution.
A top to bottom brand transformation born out of an idea so dumb we'd be stupid not to do it.
The story of a life lived in creativity, told through a single word.
After 2 years convincing the world of the value of a machine that Only Does Everything, it was time to get back to the core of the gaming promise and celebrate the one thing all gamers share - a love of play.
Call of Duty: Ghosts is here. And it's bringing Frank Sinatra with it.
Directed by James Mangold.
Some art makes you reexamine your place in the world. And some art is two socks randomly thrown on the floor.
We wanted to see the Hammer Museum's Stories of Almost Everyone through the eyes of the everyman. And who's more everyman than millionaire movie star Will Ferrell and thousandaire basic-cable star Joel McHale?
Once beloved by gamers everywhere, PlayStation was seen as a distant, faceless corporation. So we didn't just give them an advertising solution, we gave them the face of an industry.
A remarkably handsome face of an industry.
James Harden knows you don't like him. You don't like the way he plays. The way he dresses. And the beard? He knows.
He knows exactly what you want him to be. What if he gave you what you wanted?
SONOS was once the only player in the wireless speaker category.
Facing a variety of new competitors, they needed to elevate above the feature-wars.
It was time to claim the emotional high ground by championing the transformative power of music, inviting music lovers to Sonos Your Home.
Call of Duty: Black Ops III invites you into a world where technology can turn the everyman into a superman, and the soldier into something we just might not be ready for.
Most brands use their social channels for pithy jokes and memes.
We used ours to attempt to sell our company to Amazon.
We've got new meals in boxes, they've got boxes. The math made perfect sense. They disagreed.
But we did earn +1 billion impressions for our new boxes on a $20k budget.
So that'll have to do.
The fastest football players in the country don't come out of elite schools and private academies. They come out of the burning sugar cane fields of Muck City, FL.
It's a place where kids with nothing use their will and creativity to become something.
Music from Muck City native Denzel Curry.
Call of Duty: Advanced Warfare takes place in a world where the dominant global superpower is not a country, but a company. A PMC (Private Military Company).
To reveal this futuristic premise to the world we knew we first must ground it in the frightening reality of today. So we partnered with VICE to investigate the world of the PMC.
Every time you get killed in Call of Duty you see a killcam - the instant replay of your untimely demise. But did you ever wonder who was holding the killcam camera?
Creativity is the most powerful weapon in sports.
Every athlete uses it in their own way - to tackle challenges, defy conventions, express themselves, fuel experimentation and reshape sport.
This short-film series tells the personal stories of 13 female athletes across 7 countries.
Born of, told through, and distributed through Instagram.
And a ton of global TV media.
An ode to gaming's "gotcha" moments.
Just when you think you're on top, surprise, here comes Robert Downey Jr.
What if there was a way to play all the Call of Duty you desire, without any of the consequences for your negligence?
Unemployment among young veterans is nearly three times the national average. It's the type of number we are used to hearing, shaking our heads at, and then moving on.
But it is not just a number. It is real people. With real lives and real skills.
So we dropped the Hollywood treatment, turned on the webcams, and gave them a forum to tell their story.
One of my favorite pieces I've ever worked on.
If you call yourself an athlete, create something.
Featuring Von Miller, Paul Pogba, Aaron Rodgers, Kris Bryant, Brandon Ingram, and James Harden.
When you have all the music in the world at your fingertips, what really matters - the only thing that matters - is how you listen to it.
An exploration of the relationship between technology and humanity from the 1990s to 2065.
This is the world of Black Ops III, and it's already begun.
When the new Call of Duty: Black Ops II maps arrive you're going to be pretty busy. You're going to need The Replacer.
The official music video for Eminem's "Survival" announced the unprecedented partnership between Eminem and Call of Duty. Over 143 million views to date.
You could judge too quickly, but you probably shouldn't.
For decades the world has clamored for a definitive guide to baseball trash talk. Well clamor no more, world. Kevin Butler took to Youtube and Facebook to provide the guidance you desperately need.
The world is introduced to the masked warriors of Call of Duty: Ghosts. Directed by Mark Romanek.
After 9 iterations gamers thought they’d seen everything Call of Duty had to offer. So for Black Ops II we rewrote the game launch playbook with a 6-month story of endless surprises.
The result? Over 100 million video views, $500 million in sales in the first 24 hours, and an entertainment record $1 billion in 15 days.
Lt. Rob Riggle has a mission for you. A mission to kick more ass.
The introduction of the robotic EXOskeleton in Call of Duty: Advanced Warfare fundamentally changed the way Call of Duty plays.
It's faster. More intense. And way more fun.
So rather than telling people how crazy it feels to leap 50 feet and punch through walls, we dropped them into the suit and let see for themselves.
Call of Duty: Black Ops II took the franchise to the future for the first time, bringing with it some pretty amazing future weapons.
We knew once people got a taste of the future weapons they’d be sold. So we partnered with Bad Robot Interactive to create an app that literally put future weapons in people’s hands - earning Apple’s award as App of the Year.
Call of Duty: Ghosts is on the way, so you best be prepared.
Get ready world, it's Call of Duty Time.
Launching the PlayStation move with 90 days in the Maguire house. As told through 4 TV spots and whole lot of Tweets.
When the end comes, how will you respond?
Dustin Pedroia meets the reality of MLB09:TheShow. The world meets Kevin Butler.
