First we dropped a short-form trailer that teased what was to come.
Which lead to the global reveal where we met the game's PMC-running villian - Jonathan Irons (played by Kevin Spacey).
We then followed that up with the full VICE investigation. A 15 minute, globe-trotting documentary featuring Senators, arms dealers, and the most famous private mercenary on the planet - Erik Prince, founder of Blackwater.